TOO LATE Fuorisalone Design Week 2011: Temporary STORE From April 12 to 17 @ Via Tortona 12, Milan
staff@too2late.com www.too2late.com www.toolatelab.com
Milan TOO LATE, TOO LATE TEMPORARY STORE Via Tortona 12 from Tuesday 12 to Sunday 17 (10:00 a.m. to 9:00 p.m. non-stop!)
TOO LATE, the Italian pioneer in watchmaking brand "Silicone" decides to create havoc at Fuorisalone this year, the spring event dedicated to excellence designers, artists and onlookers from all over the boot. A new location, an innovative set design that will play the Milanese skyline. Created in collaboration with the prestigious Milan LuccheseDesign study, the location will be modeled through an innovative HI-MACS ® provided by an excellent partner like LG Hausys and resurface all the color and the irreverence of TOO LATE.
The young Italian brand finds its natural environment, the road! For this reason there is on-site presentation of the new FIXED, fixed gear bike TOO LATE, minimal, four versions in shock ... only.
The latest exhibition at the hall outside:
- NEO ... a unique bracelet that keeps the time, available in 10 colors.
- Mash Up ... analog, water-resistant, available in two sizes, a clock in soft silicone, available in many colors, from black to total acid colors!
- Fixed ... the "fixed" TOO LATE. Fixed gear bicycle that reproduce the style of bike messenger in the Big Apple. 4 eye-catching colors and a minimalist design. Also on display at Area 2 BOTTA location, in Botta 8.
Open every day for a week non-stop. Great expectations for the presentation of new collections of watches, and the impact it will have an encounter with the urban environment! New
on display and sale of Temporary TOO LATE
1) NEO: It 's not a watch but a bracelet that keeps the time and Neo' the new world as the wrists, the digital projection of the time in a bracelet. You play as a unique experience and to find alternative meanings! Neo means "new" but is also an anagram of "one": The one, the only ... the only cuff that keeps the time, that precious, how exciting!
2) NYX: literally "La Notte" in Greek mythology meets geometry Futurist TOO LATE. An object that celebrates the color and not show the pioneering and innovative style that distinguishes the restless Italian brand. Black on black with no compromises, the highest expression absence of light, the first object when the darkness has a real connotation, total deprivation of any other hue. A unique timepiece for the style, the artistic choice in total black and the dial-cut octagonal geometries that exclude the corners at ninety degrees. An object technologically advanced, an unusual design concept. Within the dial only the numbers 2 and 8, while the second hand becomes an L which completes the play of meanings: 2L8 ... is ...... TOO LATE.
3) MASH UP MASH-UP, literally "a mix of content." In music means songs born from the fusion of different styles, samples, samples; encounter of different cultures, anime, flavors. Not match, but bumper cars ... where your car comes out (as if by magic) a lot more beautiful. Do not mix, but blender. Non-union, but confusion ... beautiful confusion. MASH-UP because it subverts the rules, because it mixes the styles, because it is contaminated and innovation in a unique item! The analog dial, found only 2 and 8, while a small "L" indicates the seconds ... in two words is always the time of 2L8 (in English slang "TOO LATE"). Analog
, water-resistant, available in two sizes, replaceable battery. Essential.
4) FIXED, the "fixed" TOO LATE: Fixed
bicycle gear. From New York to Tokyo "fixed" TOO LATE. TOO LATE reinterprets the input of the largest metropolitan areas worldwide. From the United States is spreading use of urban track bikes and fixed gear in general: the use that make the bike messenger in the Big Apple, he created a legend. Thousands of colors, shapes and compositions are springing up all over the world. A dozen more obscure name outside the premises of Los Angeles, young trend-setters of the Tokyo ride in style, Europe began to know and love. The urban movement to regain possession of the city TOO LATE! The fixed gear bike, the so-called "fixed", for its lightness and agility, and 'half way through the ideal traffic of the metropolis. The most reckless bikers stop skid in fact ... Skidd, walkers easy, (turning the wheel back) Pedal to "freewheel". A minimal line and spartan as the penalty in the world of fixed bike reduces the number of essential elements, there are fewer components that may be subject to theft and maintenance and 'practically nothing. The report has an intermediate metric development, environment both in situations of acceleration, departures and raises, but also of consistently high speed. The fixed gear allows you to get what in slang is called "riding round", the most profitable as possible and stylistically perfect. From street racing (Alleycat) between urban cobwebs organized through the grapevine blog London, meetings / confrontations of bike polo, born in the States and arrived in Europe! The have seen them in Tokyo, London, New York! Straight handlebar, adjustable stem for a ride for pleasure or pose a "real biker", straight fork, circle shoulder high, Mid-mounted front brake only, minimal versions of shock. From fuchsia to lime green, the "total white" at the fantastic BLACK & GOLD! The "fixed" TOO LATE!
The composition in Via Tortona 12
HI-MACS ®: The New Generation. Inspired by Architecture.
The location, in Via Tortona 12 Bridge Shop will be set up by the prestigious study by LUCCHESEDESIGN a totally new material: HI-MACS ® represents a new generation of acrylic stones. It consists of 70% natural stone pulverized derived from bauxite, 25% high quality acrylic resin and 5% of natural pigments. Designed and produced by LG HAUSYS, global technology leader, is distributed throughout Europe by LG Hausys Europe, with headquarters in Geneva. HI-MACS ® is a product of great quality, and environmentally inert. Its versatility allows the designer to shape and transform their ideas, with the possibility that far exceed those offered by traditional materials used in architecture and design. The product, already used the most prestigious companies, suits most extreme needs, thanks to its outstanding features, completely non-porous and has the highest level of durability, is unalterable. It also keeps the original color even when exposed to long UV light without loss of color, even after long and intense exposure. It can also be printed through a process of sublimation, also the ease of working with HI-MACS ® is comparable to that of wood. It has a uniform thickness and then joints completely invisible! In fact, the surface is smooth and dimensional limits thanks to the unique bonding and can also perform in the surface inlays. HI-MACS ® is chosen by many architects and designers famous of them Zaha Hadid, Jean Nouvel, David Chipperfield, Ron Arad, Marc Newson, Elke Meissl Delugan, Joaquín Torres ... Among the projects with the use of HI-MACS ® include the Prado Museum and the Hotel Puerta América in Spain, the Leonardo Glass Cube, and the Porsche Museum in Germany and the Zara store at the Westfield shopping complex in London .
www.himacs.eu mfredes@himacs.eu
Hausys
LG The LG Group was founded in 1947 in Seoul, Korea, and has become, with an annual turnover of $ 104 billion, a market leader worldwide in the fields of chemistry, electronics, telecommunications and services. LG manufactures a wide variety of products essential to everyday life of people, developed according to ecological criteria. LG Hausys was born through the separation from LG Chem on 1 April 2009. LG Hausys, which employs more than 3,500 people, is divided into three divisions: windows, materials / components with high functionality and interior materials, it is part of HI-MACS. LG Hausys Europe is the local headquarters of LG Hausys. The office was opened in 2002 in Geneva, Switzerland, and brings together European business operations and marketing related to HI-MACS ®. The Solid Surface material is produced in factories Cheongju (Korea) and Atlanta (USA).
staff@too2late.com www.too2late.com www.toolatelab.com
Milan TOO LATE, TOO LATE TEMPORARY STORE Via Tortona 12 from Tuesday 12 to Sunday 17 (10:00 a.m. to 9:00 p.m. non-stop!)
TOO LATE, the Italian pioneer in watchmaking brand "Silicone" decides to create havoc at Fuorisalone this year, the spring event dedicated to excellence designers, artists and onlookers from all over the boot. A new location, an innovative set design that will play the Milanese skyline. Created in collaboration with the prestigious Milan LuccheseDesign study, the location will be modeled through an innovative HI-MACS ® provided by an excellent partner like LG Hausys and resurface all the color and the irreverence of TOO LATE.
The young Italian brand finds its natural environment, the road! For this reason there is on-site presentation of the new FIXED, fixed gear bike TOO LATE, minimal, four versions in shock ... only.
The latest exhibition at the hall outside:
- NEO ... a unique bracelet that keeps the time, available in 10 colors.
- Mash Up ... analog, water-resistant, available in two sizes, a clock in soft silicone, available in many colors, from black to total acid colors!
- Fixed ... the "fixed" TOO LATE. Fixed gear bicycle that reproduce the style of bike messenger in the Big Apple. 4 eye-catching colors and a minimalist design. Also on display at Area 2 BOTTA location, in Botta 8.
Open every day for a week non-stop. Great expectations for the presentation of new collections of watches, and the impact it will have an encounter with the urban environment! New
on display and sale of Temporary TOO LATE
1) NEO: It 's not a watch but a bracelet that keeps the time and Neo' the new world as the wrists, the digital projection of the time in a bracelet. You play as a unique experience and to find alternative meanings! Neo means "new" but is also an anagram of "one": The one, the only ... the only cuff that keeps the time, that precious, how exciting!
2) NYX: literally "La Notte" in Greek mythology meets geometry Futurist TOO LATE. An object that celebrates the color and not show the pioneering and innovative style that distinguishes the restless Italian brand. Black on black with no compromises, the highest expression absence of light, the first object when the darkness has a real connotation, total deprivation of any other hue. A unique timepiece for the style, the artistic choice in total black and the dial-cut octagonal geometries that exclude the corners at ninety degrees. An object technologically advanced, an unusual design concept. Within the dial only the numbers 2 and 8, while the second hand becomes an L which completes the play of meanings: 2L8 ... is ...... TOO LATE.
3) MASH UP MASH-UP, literally "a mix of content." In music means songs born from the fusion of different styles, samples, samples; encounter of different cultures, anime, flavors. Not match, but bumper cars ... where your car comes out (as if by magic) a lot more beautiful. Do not mix, but blender. Non-union, but confusion ... beautiful confusion. MASH-UP because it subverts the rules, because it mixes the styles, because it is contaminated and innovation in a unique item! The analog dial, found only 2 and 8, while a small "L" indicates the seconds ... in two words is always the time of 2L8 (in English slang "TOO LATE"). Analog
, water-resistant, available in two sizes, replaceable battery. Essential.
4) FIXED, the "fixed" TOO LATE: Fixed
bicycle gear. From New York to Tokyo "fixed" TOO LATE. TOO LATE reinterprets the input of the largest metropolitan areas worldwide. From the United States is spreading use of urban track bikes and fixed gear in general: the use that make the bike messenger in the Big Apple, he created a legend. Thousands of colors, shapes and compositions are springing up all over the world. A dozen more obscure name outside the premises of Los Angeles, young trend-setters of the Tokyo ride in style, Europe began to know and love. The urban movement to regain possession of the city TOO LATE! The fixed gear bike, the so-called "fixed", for its lightness and agility, and 'half way through the ideal traffic of the metropolis. The most reckless bikers stop skid in fact ... Skidd, walkers easy, (turning the wheel back) Pedal to "freewheel". A minimal line and spartan as the penalty in the world of fixed bike reduces the number of essential elements, there are fewer components that may be subject to theft and maintenance and 'practically nothing. The report has an intermediate metric development, environment both in situations of acceleration, departures and raises, but also of consistently high speed. The fixed gear allows you to get what in slang is called "riding round", the most profitable as possible and stylistically perfect. From street racing (Alleycat) between urban cobwebs organized through the grapevine blog London, meetings / confrontations of bike polo, born in the States and arrived in Europe! The have seen them in Tokyo, London, New York! Straight handlebar, adjustable stem for a ride for pleasure or pose a "real biker", straight fork, circle shoulder high, Mid-mounted front brake only, minimal versions of shock. From fuchsia to lime green, the "total white" at the fantastic BLACK & GOLD! The "fixed" TOO LATE!
The composition in Via Tortona 12
HI-MACS ®: The New Generation. Inspired by Architecture.
The location, in Via Tortona 12 Bridge Shop will be set up by the prestigious study by LUCCHESEDESIGN a totally new material: HI-MACS ® represents a new generation of acrylic stones. It consists of 70% natural stone pulverized derived from bauxite, 25% high quality acrylic resin and 5% of natural pigments. Designed and produced by LG HAUSYS, global technology leader, is distributed throughout Europe by LG Hausys Europe, with headquarters in Geneva. HI-MACS ® is a product of great quality, and environmentally inert. Its versatility allows the designer to shape and transform their ideas, with the possibility that far exceed those offered by traditional materials used in architecture and design. The product, already used the most prestigious companies, suits most extreme needs, thanks to its outstanding features, completely non-porous and has the highest level of durability, is unalterable. It also keeps the original color even when exposed to long UV light without loss of color, even after long and intense exposure. It can also be printed through a process of sublimation, also the ease of working with HI-MACS ® is comparable to that of wood. It has a uniform thickness and then joints completely invisible! In fact, the surface is smooth and dimensional limits thanks to the unique bonding and can also perform in the surface inlays. HI-MACS ® is chosen by many architects and designers famous of them Zaha Hadid, Jean Nouvel, David Chipperfield, Ron Arad, Marc Newson, Elke Meissl Delugan, Joaquín Torres ... Among the projects with the use of HI-MACS ® include the Prado Museum and the Hotel Puerta América in Spain, the Leonardo Glass Cube, and the Porsche Museum in Germany and the Zara store at the Westfield shopping complex in London .
www.himacs.eu mfredes@himacs.eu
Hausys
LG The LG Group was founded in 1947 in Seoul, Korea, and has become, with an annual turnover of $ 104 billion, a market leader worldwide in the fields of chemistry, electronics, telecommunications and services. LG manufactures a wide variety of products essential to everyday life of people, developed according to ecological criteria. LG Hausys was born through the separation from LG Chem on 1 April 2009. LG Hausys, which employs more than 3,500 people, is divided into three divisions: windows, materials / components with high functionality and interior materials, it is part of HI-MACS. LG Hausys Europe is the local headquarters of LG Hausys. The office was opened in 2002 in Geneva, Switzerland, and brings together European business operations and marketing related to HI-MACS ®. The Solid Surface material is produced in factories Cheongju (Korea) and Atlanta (USA).
//////// photo hi res: www. lorenzotiezzi.it
Mail sent by Lorenzo Tiezzi (pr, journalist, etc.)
mail lt@lorenzotiezzi.it
mob. +39 339 3433962 Web
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